Tourism Info Monitor - TIM

The Tourism info Monitor (TIM) provides a regular snapshot of changes in the characteristics, behaviours, perceptions, motivations and intentions of travelling Australians and in particular those  who are considering travel to Tasmania.

Information gained through TIM includes:

  • How travellers perceive Tasmania as a travel destination, compared with other Australian states and territories
  • Travellers' level of advertising awareness about Tasmania and how they receive and source their travel information
  • Who is considering travel to Tasmania in the next 12 months and the next two to three years.

TIM also identifies the activities Australian travellers enjoy when on holiday - particularly those considering travel to Tasmania - as well as how far in advance Australian travellers plan their trips, their decision-making triggers, and how Tasmania rates against a select range of important  holiday features.

Quarterly reports

Tourism Tasmania publishes quarterly reports on the results of the survey to help tourism operators with their marketing and business decisions.

Request a copy

TIM is only available to the Tasmanian tourism industry, key industry partners and associations.

If you would like to receive the most recent TIM or register to receive TIM via email on a quarterly basis, please complete this form.

If you are not one of the above but have a special request to receive TIM, please email our Research and Insights team on