Tourism Tasmania

How we support our industry

Welcome to the home of tourism in Tasmania.

Watch CEO Sarah Kingston Clark and Chief Technology and AI Officer Jen Robb introduce our new site.

Not sure where to start? Let us help

Aerial view of a sandy cove and granite boulders at The Gardens, larapuna / Bay of Fires area, Tasmania's East Coast

Getting started

New to tourism? Start here to understand the industry, research your opportunity and plan your business.

Young visitors examining specimens through microscopes at Beaker Street Festival, Tasmanian Museum and Art Gallery, Hobart

Dive deeper

Looking for a competitive edge? Access the latest visitor data, market research and emerging trends to inform your business decisions.

Mist drifting across cliffs on the Mount Anne Circuit reflected in still water, Southwest National Park

Strengthen your business

Already established? Find tools, programs and support to strengthen your operations, expand your reach and lead in the industry.

Planning a trip? Click here

2030 Visitor Economy Strategy

Tasmania's 2030 Visitor Economy Strategy is a plan for growth and a plan to manage that growth sustainably, so the visitor economy continues to have a positive impact on our environment, economy and way of life.

Explore Tasmanian visitor data and insights

Stay informed with the latest figures on visitor expenditure, arrivals and nights spent in Tasmania as of year ending December 2025.

Find out more

Expenditure by visitors

$3.710 billion

(up 8.7%)

Visitors to Tasmania

1.386 million

(up 5.8%)

Nights spent in Tasmania

13.04m nights

(up 3.9%)

Find out more

Tourism Tasmania