Flinders Island Visitor Survey 2014
Tourism Tasmania, in partnership with Roy Morgan Research, undertook a 12 month survey of visitors to Flinders Island, which concluded at the end of January 2014.
The exit survey provides estimates of the number of visitors to the island, including the number of nights and expenditure, as well as visitor behaviour and demographic information and aims to provides information to the Flinders Island tourism community and others to assist in the ongoing development and promotion of Flinders Island as a holiday destination.
The survey method used face-to-face interviews with passengers departing Whitemark Airport via the island's regular airline service as well as a self-completion questionnaire.
The Flinders Island Visitor Survey does not include visitors who exited the island by charter or private aircraft, or by sea transport. Note that previous research shows that the regular airline service to the island accounts for 85 to 90 per cent of all travel activity to and from the island.
24 September 2014