Tourism Tasmania
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Tourism Tasmania 2023-24 Annual ReportTourism Tasmania’s 2023-24 Annual Report outlines how the agency drove visitor demand through marketing activities and engagement with industry and air and sea access stakeholders.Tourism Tasmania11 November 2024
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Tourism Tasmania launches new campaign promoting the Discover Tasmania appTourism Tasmania is encouraging visitors to download and use the Discover Tasmania app through a new marketing campaign.Tourism Tasmania21 October 2024
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Pre-Season Industry EventsJoin us for an update ahead of the latest Come Down For Air campaign.Tourism Tasmania 30 July 2024 -
Unforgettable winter experiences on offer in TasmaniaAs part of this year’s Off Season campaign, Tourism Tasmania has launched a playful new initiative, Odd Jobs, encouraging Australians to take a break from their day jobs for a one-of-a-kind Tasmanian Odd Job experience this winter.Tourism Tasmania 19 June 2024 -
Come Down For Air campaign takes flight in New ZealandTourism Tasmania to launch Come Down For Air campaign in New Zealand, coinciding with the resumption of direct flights between Auckland and Hobart in October 2024.Tourism Tasmania04 April 2024
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Driving winter visitation with Virgin Australia partnershipVirgin Australia have released thousands of sale fares from five major Australian cities into Launceston and Hobart for the coming winter and shoulder seasons.Tourism Tasmania04 March 2024
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Off Season industry update eventsJoin us for an update ahead of the winter period and the launch of our next Off Season campaign.Tourism Tasmania 23 February 2024 -
AI no match for Tasmanian authenticity: introducing TasmanAiWith the use of AI image generators on the rise, Tourism Tasmania has launched TasmanAi, an image generator with a twist.Tourism Tasmania14 February 2024
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Tourism Tasmania’s new audience segmentationTourism Tasmania has commissioned a study of Australian leisure travellers. Register for the webinar to learn about our new audience segmentation.Tourism Tasmania13 November 2023
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Tourism Tasmania wins top marketing awards for Off Season campaignTourism Tasmania has won a GOLD and SILVER award for its 2022 Off Season campaign at the Australian Effie Awards.Tourism Tasmania24 October 2023
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Tourism Tasmania Pre-Season Industry UpdatesJoin us to hear the latest tourism market outlook, what to expect for the upcoming season and how to leverage our latest Come Down For Air campaign in your own business.Tourism Tasmania22 September 2023
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Dark Mofo is setting the stage for the next decadeWhile the wider Dark Mofo festivities hit pause for 2024, Dark Mofo will continue to deliver Winter Feast and the Nude Solstice Swim.Tourism Tasmania 22 September 2023 -
West coast travel incentive programGo west this spring with the west coast travel incentive program.Tourism Tasmania 01 August 2023 -
Have your say on Tasmania’s tourism futureTasmanians are invited to have their say on the key directions for tourism in the state.Tourism Tasmania31 May 2023
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Rod Cuthbert joins the Tourism Tasmania boardOnline travel and tech pioneer Rod Cuthbert has been appointed to Tourism Tasmania’s board of directors.Tourism Tasmania19 May 2023