New Creative Agencies Appointed
Tourism Tasmania has appointed two new creative agencies to support its ongoing marketing program that promotes the state as a premium holiday destination.
The agencies will work with Tourism Tasmania to execute its strategic marketing program and implement advertising campaigns that differentiate the state in the highly competitive destination marketing sector, nationally and internationally.
The successful Lead Creative Agency is BMF, with Clemenger BBDO Sydney appointed as the Lead Digital Agency. Both agencies are recognised in Australia and internationally for their innovative and creative approach.
BMF has worked with brands such as Aldi, TAL Insurance and the Australian Government and Clemenger BBDO Sydney’s clients have included Myer, AirBnB and Carlton Dry.
Tasmania’s popularity and reputation for producing bold marketing campaigns resulted in more than 60 creative agencies expressing interest via an extensive government tender process that commenced in 2018.
The calibre and quality of the two agencies will help Tourism Tasmania continue to present the destination in innovative ways, as well as target visitors that will stay longer, see more of the state and spend more while they are here.