Latest Tasmanian visitor research

Tasmanian Visitor Survey (TVS) for the year ending June 2019 has been released showing investment by visitors in our economy has reached a record $2.5 billion, an increase of four per cent compared to the same period the previous year.  This means the T21 – Visitor Economy Strategy goal for visitor expenditure of $2.47 billion by 2020 has now been exceeded.

Overall visitation remained steady at 1.32 million visitors to the state in the year ending June 2019. Interstate visitation grew by four per cent, driven by increases in visitors from Victoria, Queensland, South Australia and Western Australia.  Our Western Australian visitors were up 12 per cent – a positive sign following the introduction of direct flights between the two destinations.

In the regions, growth remained steady in the south and north, with no significant change in the north west and west. The east coast continues to record a drop in interstate visitation, however the region is seeing strong intrastate visitation.

For more on the latest TVS results, including a commentary by Tourism Tasmania CEO, John Fitzgerald,  see Visitor Statistics.

25 September 2019