Tourism Tasmania launches new campaign promoting the Discover Tasmania app

Tourism Tasmania is encouraging visitors to download and use the Discover Tasmania app through a new marketing campaign.

Tourism Tasmania launched the free Discover Tasmania app in April 2023, with downloads now exceeding 87,000.

The app enhances visitors’ on-ground experience and drives regional dispersal by providing centralised and easily accessible information on activities, sights, accommodation, road trips food and drink, events and services. Tourism businesses can also use the app to share nearby experiences and curated itineraries with visitors.

The campaign highlights how the app helps visitors discover tourism operators and experiences from all regions that they may otherwise overlook.

A key feature of the app is the ability to provide localised recommendations for tourism and hospitality experiences based on the user’s location.

Tourism Tasmania Acting CEO, Vanessa Pinto said: “The Discover Tasmania app helps visitors get the most out of their trip and enables them to experience more of Tasmania’s fantastic tourism and hospitality offerings while they are travelling around the state.”

The campaign includes advertising across digital display, billboards, online, and print. Tourism Tasmania is also working with the Spirit of Tasmania and Tasmanian Vacations, to deliver digital advertising in post-booking communications.   

The app is available to download for free on Google Play or the Apple App Store.

Find out more: www.discovertasmania.com.au/mobile-app/