Discover Tasmania app
Introducing the Discover Tasmania app
The Discover Tasmania app enhances the on-ground experience of visitors in Tasmania by helping them discover things to do, events and services relevant to their location and interests.
The app enables users to build an itinerary filled with events, activities, accommodation, places to see and good things to eat and drink. The app also provides real-time updates, informing visitors of available experiences and tips, relevant to their location.
To drive awareness and downloads, the app is supported by a marketing campaign that highlights how the app helps visitors discover tourism operators and experiences from all regions that they may otherwise overlook.
Key information
- Compatible with iOS & Android.
- Download from the Apple App Store and Google Play.
- Register your business for free on the Australian Tourism Data Warehouse (ATDW) to be included on the app.
- App was launched in April 2023, and continues to be supported by marketing campaigns targeting interstate visitors awaiting their holiday or currently travelling around Tasmania.
- Subscribe to the Tourism Tasmania newsletter for updates about the app.
Key features
When a visitor downloads the Discover Tasmania app, they can:
- Curate a personalised Tasmanian holiday experience.
- Enhance their island adventures with recommendations on top spots to eat and drink, outdoor and adventure activities, road trips, events, workshops, tours and accommodation nearby.
- Save what they like to a favourites list, then add the best picks to their itinerary.
- Use the ‘Planner’ feature to build, save and edit itineraries – integrating with the trip planning functionality on the Discover Tasmania website.
- See distances, estimated travel times and driving directions between itinerary stops.
- Receive real-time updates, alerts and tips relevant to where they are.
- Keep using most of the app’s features even if they’re offline or out of range for a while.
- Find useful general services like car parks, toilets, visitor information centres, playgrounds and more.
Benefits for the Tasmanian tourism industry
- Increased exposure for tourism businesses
Users can explore businesses, events, and services in order of proximity to their location, finding places they may not have thought to search for themselves. - Providing a curated visitor experience
Businesses can use the app to share what’s nearby or a curated itinerary of recommended activities with their customers – like a concierge in the pocket. - Improving the visitor experience
The app increases the likelihood of first-time visitation and return visitation.
How to get involved
- Create an ATDW profile
Display your business, event, or service on the Discover Tasmania app by creating a free ATDW profile. You must have an ATDW profile to be included in the app.
If you require assistance, check out the help videos, contact atdw@tourism.tas.gov.au or phone (03) 6165 5286. - Help spread the word
To promote the app in your business or event venue, please complete this order form to receive Discover Tasmania app promotional materials free-of-charge. These include A3 posters, counter-top tent cards, window decals and flyers.
You can also download the full-screen digital file [JPEG, 431KB] to display on screens. - Stay up-to-date with the app
Subscribe to the Tourism Tasmania newsletter to receive updates on new features, campaigns and how to leverage the app for your business or event.
Contacts
| Contact | When to get in touch | |
|---|---|---|
| Tourism Tasmania Corporate | corporate@tourism.tas.gov.au |
For all questions about the Discover Tasmania app; including partnership and promotion. |
| Tourism Tasmania ATDW Support | atdw@tourism.tas.gov.au | For help creating an ATDW listing. |
| Tourism Tasmania Brand Marketing | Complete the order form | To order app promotional materials to display in your business or event venue. |
Download the free Discover Tasmania app today.
