Regional tourism in Tasmania is based around four regional tourism organisations that cover the north west and west coast, the southern region, the northern region and the east coast.
These organisations set the strategic direction for tourism in their region, identify priorities and deliver programs that engage their industry and stakeholders. They have the autonomy to plan and deliver programs that effectively develop and market the region and are accountable to their industry and key stakeholders.
This arrangement represents a tourism industry-led approach to regional tourism in Tasmania. It empowers the tourism industry to take more control of tourism in their region, with Tourism Tasmania providing some support funding for the four organisations.
The approach also aims to improve the coordination of resources across councils, the tourism industry and Tourism Tasmania that are directed towards agreed regional tourism priorities, as well as clarify the role of local tourism associations and their contribution to the development of regional priorities.
|Ruth Dowty - CEO, East Coast Tourism||0429 038 firstname.lastname@example.org|
|Chris Griffin - CEO, Tourism Northern Tasmania||0402 628 email@example.com|
North West/West Coast
|Theresa Lord - Regional Tourism Manager, Cradle Coast Authority||0419 372 firstname.lastname@example.org|