Accelerating Agritourism is Tasmania

The Opening the Gate: Accelerating Agritourism in Tasmania project launched at Coaldale Walnuts in Richmond in July 2021.

The project received grant funding from the Australian Government under the Recovery for Regional Tourism program, an initiative of the $1 billion COVID-19 Relief and Recovery Fund.

It is being delivered by the Tasmanian Government in partnership with Tasmania’s four regional tourism organisations, working in conjunction with a project team lead by agribusiness specialist Optimum Standard.

It is a new initiative to help farmers, food producers and existing agritourism businesses in Tasmania to explore and embrace new agritourism opportunities to diversify, amplify, value add, and connect with visitors.

Through the T21 Visitor Economy Strategy 2020-2022, the Tasmanian Government and the tourism industry have identified agritourism as a key priority for rebuilding visitation from the impacts of COVID-19.

Opening the Gate will accelerate and diversify the number and quality of agritourism experiences across regional Tasmania, attracting visitation to our regional areas benefiting our local visitor economies.

The Tasmanian opportunity is simple - to be the best place in Australia for artisanal and small-batch products and agritourism experiences.

As part of the first phase of Opening the Gate, a series of Field Days were held in August 2021 in regional areas across Tasmania.

Farmers and producers were invited to attend one of the Field Day events, to learn more about the opportunities associated with agritourism and how to get started or develop further.

After attending a Field Day, producers could participate in the Agritourism Business Development Program (ABDP). Designed to support farmers to innovate their farm business, the ABDP is based on Australia’s most successful and longest-running capacity-building and business-mentoring program developed by Regionality.

For more information about the Opening the Gate project visit: www.agritourismtasmania.com.au

The Opening the Gate project has received grant funding from the Australian Government under the Recovery for Regional Tourism program, an initiative of the $1 billion COVID-19 Relief and Recovery Fund.