What We Do

Tourism Tasmania is the Tasmanian Government’s tourism marketing agency.

Our role

Our role is to create demand for travel to Tasmania by connecting people culturally and emotionally to the state through domestic and international marketing programs that activate the Tasmanian tourism brand.

Marketing partnerships

To support its marketing programs, Tourism Tasmania enters into commercial marketing partnerships with domestic and international carriers, travel retailers and brand partners, to facilitate the sharing and promotion of Tasmanian tourism experiences and stimulate holiday sales and bookings to Tasmania.

Working with stakeholders

Tourism Tasmania is the lead agency in achieving the government and tourism industry’s shared T21 Tasmanian Visitor Economy Strategy to grow the state’s visitor economy. It works closely with the Department of State Growth and other government and non-government stakeholders responsible for ensuring the growth of Tasmania’s visitor economy is matched with adequate air and sea access, new tourism experiences, accommodation and infrastructure, and a suitably skilled workforce.

Regional tourism

Tourism Tasmania supports the state’s four regional tourism organisations, encouraging a strong regional tourism sector capable of undertaking industry development, capacity-building and tourism marketing programs for their region.

Travel information

Travel information for visitors is available on Tourism Tasmania's official travel website www.discovertasmania.com.au.

Tasmania's tourism industry

For information on Tasmania's tourism industry, including its economic contribution to Tasmania, see our Tourism Fast Facts.

Related publications

Ministerial Charter




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