Annual Report 2016-17

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Tourism Tasmania's Annual Report 2016-17 details Tourism Tasmania's performance during the year in review, describes the activities that shaped and contributed to that performance, explains how Tourism Tasmania has achieved its stated targets within budget and provides a comprehensive financial report.

Contents

Submission to the Minister

About Us

Statement of Corporate Intent

T21 Tasmanian Visitor Economy Strategy

Our Focus

Chair's Report

Chief Executive Officer's Report

Our Board

Access 2020

Visitors to Tasmania

Summary of Major Activities

Brand Marketing

Content

Partnering for Conversion

Educating the Travel Trade

Stakeholder Engagement

An Inspiring Enterprise

Research Services

Statutory Information

List of Publications

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