Visitors to Tasmania

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Annual Report 2013-14

The Tasmanian Visitor Survey is a systematic sample survey of departing passengers at the airports in Hobart, Launceston, Devonport and Burnie as well as the Spirit of Tasmania terminal in Devonport.

In addition to the Tasmanian Visitor Survey, data is collected from the National Visitor Survey and the International Visitor Survey both conducted by Tourism Research Australia.

The following tables summarise the 2013-2014 results.

Key Indicators

Visitors 12 months ending June '13 12 months ending June '14 % change

Total visitors

961,600

1,057,900

10%

Total Nights

8.39 million

9.44 million

12%

Average length of stay

8.7

8.9

2%

Expenditure (million)

$1,461

$1,727

18%

Holiday

     

Visitors

383,900

478,300

25%

Nights

3,696,400

4,549,400

23%

Average Length of Stay

9.6

9.5

0%

Expenditure (million)

$836

$1,095

31%

Source: Tasmanian Visitor Survey - visitors on scheduled air and sea services

Interstate Visitors

Interstate Visitors 12 months ending June '13 12 months ending June '14 % change

Total visitors

839,300

909,900

8%

Total Nights

6.4 million

7.21 million

13%

Average length of stay

7.6

7.9

4%

Expenditure (million)

$1,229

$1,438

17%

Holiday

     

Visitors

309,600

374,100

21%

Nights

2,804,700

3,152,200

12%

Average Length of Stay

9.0

8.4

-1%

Expenditure (million)

$697

$886

27%

Source: International Visitor Survey - visitors on scheduled air and sea services

International Visitors

International Visitors 12 months ending June '13 12 months ending June '14 % change

Total visitors

155,900

162,300

4%

Total Nights

3.226 million

2.731 million

-15%

Average length of stay

20.7 nights

16.8 nights

-19%

Expenditure (million)

$257 million

$236 million

-8%

Holiday

     

Visitors

105,400

124,400

18%

Nights

1.43 million

1.34 million

-6%

Average Length of Stay

13.6 nights

10.8 nights

-21%

Expenditure (million)

$122

$141

16%

Source: International Visitor Survey

Other Visitors

Intrastate Visitors 12 months ending June '13 12 months ending June '14 % change

Total Intrastate

1,185

1,225

3%

Source: National Visitor Survey

Cruise Ship Visitors 12 months ending June '13 12 months ending June '14 % change

Total cruise ship

129,783

155,359

20%

Source: TasPorts

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