Board of Directors

Tourism Tasmania operates under the Tourism Tasmania Act 1996 and is governed by a board appointed by the Governor of Tasmania on the recommendation of the Minister for Tourism.

James Cretan

James Cretan

James is the chair of the Tourism Tasmania Board of Directors and a member of the Premier’s Visitor Economy Advisory Council. He oversees the agency’s strategic direction and plays a significant role in communication with government and industry. James is an executive director of Kriticos Nominees, a family company that owns and operates Cradle Mountain Wilderness Village, Swansea Beach Chalets, Shoreline Hotel and Tasmanian Collection Service. He is a director and chair of the Plastic Fabrications Group, a manufacturer and supplier of a wide range of plastic and related products to the aquaculture and marine industry and is a shareholder of Intuit Technologies, Tasmania’s largest private ICT company. He was a director of TAFE Tasmania from 2004 and chair from January 2006 to May 2008 before becoming chair of the Tasmanian Skills Institute from 2008 to 2013. James is a Fellow of the Australian Institute of Company Directors.

Brett Torossi

Brett Torossi

Brett is the chair of Tourism Tasmania’s Audit Finance and Risk Committee and a member of the Premier’s Visitor Economy Advisory Council. She is founder, owner and managing director of New Ground Network. As a respected property developer and businesswoman, Brett focuses on creating and developing properties that are innovative, sustainable and commercially successful. Brett’s other board appointments include; director, Wallis Watson Capital Ltd; director, Avalon Coastal Retreat Pty Ltd; director, Tasmanian Development Board; chair, Tasmanian Heritage Council; trustee, Tasmanian Museum and Art Gallery; chair, Tasmanian Museum and Art Gallery Audit Committee; state chair, International Women’s Forum and director of the National Board of Creative Partnerships Australia.

John Fitzgerald

John Fitzgerald

John is chief executive officer of Tourism Tasmania, joining the organisation in January 2013. He has an extensive career in senior executive management positions in the tourism sector in Australia, having held positions at national, state/territory and regional levels over the past 18 years after a decade in the thoroughbred racing industry. Previous to his appointment at Tourism Tasmania, John was CEO at Tourism NT following senior appointments in his native Queensland, including as CEO of Tourism Sunshine Coast. John’s experience and contribution in the sector has extended to numerous board memberships and directorships including currently as chair of the T21 Steering Committee, overseeing Tasmania’s visitor economy strategy implementation and also as a director of Business Events Tasmania. His previous director experience includes the Darwin Waterfront Corporation, the Queensland Tourism Industry Council and chairing the national Indigenous Tourism Working Group. John is a graduate of the Australian Institute of Company Directors.

Kate Vale

 Kate Vale

Kate has enjoyed a distinguished career spanning almost twenty years in prestigious digital environments around the world. Most recently Kate was Spotify’s managing director of Australia and New Zealand where she was responsible for all aspects of the business for the region and managing a team in Sydney for close to six years. In 2002, prior to joining Spotify, Kate was Google’s first regional hire heading up the Australian and New Zealand business before moving to head up YouTube in-region in 2009. Kate is currently a non-executive director of Neto and an advisor for Muru Music. Kate relocated her family to Los Angeles in 2016 where she currently resides.

Ian Rankine

Ian RankineIan has enjoyed an extensive career spanning over 40 years in the Australian and Tasmanian tourism industry. As chief executive of Innkeepers Tasmania, Ian oversees the strategic business planning and day to day operation of the organisation. He has a comprehensive understanding of all facets of the tourism industry ranging from the supply side issues of small to medium size businesses to the market driven demand challenges facing Tasmania. Ian is a former board member and chair of Tasmania’s South Regional Tourism Association (Totally South) and currently a board member of Tourism Industry Council of Tasmania (TICT). He has been acknowledged with a number of industry awards recognising his lengthy and dedicated commitment to Tasmania’s tourism industry. Ian is a graduate of the Australian Institute of Company Directors.

Michelle Cox

Michelle CoxMichelle is the executive director, mergers and acquisitions for marketing communications agency group Bastion Collective. She has over twenty years of leadership experience and a demonstrated track record in growing returns across Australia, Asia Pacific and global markets. She has multi-national experience in marketing; communications; travel and tourism; and acquisitions. Previous appointments include managing director, Asia Pacific for STA travel and general manager marketing for the APT Group. Michelle has held executive and board appointments including executive director, Bastion Collective Global Board; chair of the Australian Tourism Export Council, Northern Territory; deputy chair, Central Australian Tourism Industry Association and director of Asia Pacific, STA Global Leadership board. Michelle has completed the Australian Institute of Company Directors course.

Rebecca King

Rebecca King

Rebecca is a multi-award winning marketing consultant who has worked in small business, state government, the airline industry and media. She is currently a director of online marketing consultancy Kingthing Marketing and is a leader in digital marketing in the tourism industry nationally. She worked as the marketing manager of Tamar River Cruises, when the company won nine awards including Tasmanian Tourism Awards and the Telstra Business Award for Innovation. Rebecca won the 2006 Telstra Tasmanian Corporate Business Woman of the Year. In 2014, she was awarded the state and national Tourism Award for Education and Training. Kingthing Marketing was a finalist in the prestigious Telstra Business Awards and won a Tasmanian Employer of Choice Award. She is a non-executive director on the Tasmanian Chamber of Commerce and Industry board and has also completed the Australian Institute of Company Directors course.