Board of Directors

Tourism Tasmania operates under the Tourism Tasmania Act 1996 and is governed by a board appointed by the Governor of Tasmania on the recommendation of the Minister for Tourism.

James Cretan

James Cretan

As chair of the Tourism Tasmania Board, James oversees the agency's strategic direction and plays a significant role in communication with government and industry. James is an executive director and chair of Kriticos Nominees, a family company that owns and operates Cradle Mountain Wildernes Village, Swansea Beach Chalets, Shoreline Hotel and Tasmanian Collection Service. He is a director and chair of the Plastic Fabrications Group, a manufacturer and supplier of a wide range of plastic and related products to the aquaculture and marine industry, and is also an owner and director of Intuit Technologies, Tasmania’s largest private ICT company. He was a director of TAFE Tasmania from 2004 and chair from January 2006 to May 2008 before becoming chair of The Skills Institute.

Brett Torossi

Brett is the chair of Tourism Tasmania's Audit Finance and Risk Committee. She is founder, owner and managing director of New Ground Network. As a respected property developer and businesswoman, she focuses on creating and developing properties that are innovative, sustainable and commercially successful. Brett's other board appointments include; director, Wallis Watson Capital Ltd; director, Avalon Coastal Retreat Pty Ltd; director, Tasmanian Development Board; non-singing director, The Festival of Voices; chair, Tasmanian Heritage Council; trustee, Tasmanian Museum and Art Gallery; chair, Tasmanian Museum and Art Gallery Audit Committee; chair, Tasmanian Cultural Policy Steering Group and director of the National Board of Creative Partnerships Australia.

John Fitzgerald

John is chief executive officer of Tourism Tasmania joining the organisation in January 2013. He has had an extensive career in senior executive management positions in the tourism industry in Australia, having held positions at national, State/Territory and regional levels over the past 15 years, following a decade in the thoroughbred racing industry. Previous to his appointment at Tourism Tasmania, John held the position of CEO at Tourism NT following senior appointments in his native Queensland, including as CEO of Tourism Sunshine Coast. John’s experience and contribution in the sector has extended to numerous board memberships and directorships including currently with the Australian Tourism Data Warehouse (ATDW) and previously through the NT Major Events Company, the Darwin Waterfront Corporation, the Queensland Tourism Industry Council and he chaired the national Indigenous Tourism Working Group.

Kate Vale

Kate has enjoyed a hugely distinguished career spanning almost twenty years in some of the most prestigious digital environments in the world. Most recently Kate was with Spotify as managing director of Australia and New Zealand where she was responsible for all aspects of the business for the region, managing a team in Sydney for close to six years. In 2002, prior to joining Spotify, Kate was Google’s first regional hire heading up the Australian and New Zealand business before moving to head up YouTube in-region in 2009. Kate is also currently a non-executive director of Tourism Australia. Kate relocated her family to Los Angeles in 2016 where she currently resides.

Ian Rankine

Ian has enjoyed an extensive career spanning over 40 years in the Australian and Tasmanian tourism industry. As chief executive of Innkeepers Tasmania, Ian oversees the strategic business planning and day to day operation of the organisation. He has a hands-on approach to managing the implementation of the company’s marketing plan and has constant engagement with stakeholder member properties. Ian has a comprehensive understanding of all facets of the tourism industry ranging from supply side issues of small to medium size businesses, to the critically important market driven demand challenges facing Tasmania. Ian is a former board member and chair of Tasmania Southern Regional Tourism Association (Totally South) and currently a board member of Tourism Industry Council Tasmania (TICT). He has been acknowledged with a number of industry awards recognising his lengthy and dedicated commitment to Tasmania’s tourism industry.

Michelle Cox

Michelle is the global chief operating officer of marketing communications agency group Bastion. Entering 20 years of leadership, Michelle has a demonstrated track record in growing returns across Australia, Asia Pacific and global markets. With multi-national experience in marketing, communications, travel and tourism, Michelle applies entrepreneurial thinking to find creative solutions for her clients. Previous appointments include managing director Asia Pacific for STA Travel and general manager marketing for the APT Group. Michelle has held executive and board appointments including executive director - Bastion EBA, chair of the Australian Tourism Export Council (ATEC) – Northern Territory; deputy chair, Central Australian Tourism Industry Association (CATIA) and as director of Asia Pacific London with STA Global Leadership Board.

Rebecca King

Rebecca King

Rebecca is a multi-award winning tourism marketing consultant who has worked in small business, state government, the airline industry and media. She is currently a director of her own national tourism marketing consultancy Kingthing Marketing. Rebecca is a leader in Australia’s tourism industry in online marketing. She is nationally renowned among developers, tourism organisations and existing businesses as offering sound, innovative business advice backed by 20 years in marketing and the tourism industry. She has worked as the marketing manager of Tamar River Cruises, during which time the company won nine awards including Tasmanian Tourism Awards and the Telstra Business award for Innovation. Rebecca was awarded the 2006 Telstra Tasmanian Corporate Business Woman of the Year and more recently she won the 2014 Tasmanian Tourism Award for Education and Training, and the 2014 Australian Tourism Award for Education and Training. Rebecca is a founding member of the Girls Gone Riding cycling group who raise funds for underprivileged communities. She lives in Launceston with her husband and two teenage boys.