Corporate

Tourism Tasmania

Our role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania

Features

Campaign

Local marketing campaign

Inspiring Tasmanians to make the most of the longer days

Industry

Off Season 2025

Tourism Tasmania invites operators to submit their 2025 offer

CAMPAIGN

Come Down For Air 2024-25

Read about our latest brand campaign

Tourism Tasmania launches new campaign promoting the Discover Tasmania app

21 October 2024

Tourism Tasmania is encouraging visitors to download and use the Discover Tasmania app through a new marketing campaign.

Unforgettable winter experiences on offer in Tasmania

19 June 2024

As part of this year’s Off Season campaign, Tourism Tasmania has launched a playful new initiative, Odd Jobs, encouraging Australians to take a break from their day jobs for a one-of-a-kind Tasmanian Odd Job experience this winter.

Come Down For Air campaign takes flight in New Zealand

04 April 2024

Tourism Tasmania to launch Come Down For Air campaign in New Zealand, coinciding with the resumption of direct flights between Auckland and Hobart in October 2024.

See all news

Tasmanian Tourism Snapshot June 2024

A quarterly publication showcasing the latest statistics and insights of visitors to Tasmania, plus accommodation data.

SEE ALL VISITOR STATISTICS

Tourism Talk Newsletter

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ATDW Online

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Visual Library

Browse and download media

Tassie Specialist Program

For travel sellers who want to learn more about Tasmania

T21 image of farmgate market selling vegetables

T21 Visitor Economy Strategy

A man stands at the bottoms of some stairs that lead up into a dense forest, next to the calm waters of a river.

Work with us

Wombat in the snow out on Cradle Mountain national park

Regional Tourism

Looking for Tasmania Visitor Information?

Visit discovertasmania.com.au