Gaining on our T21 tourism targets

Will Hodgman, Premier

25 May 2017

The latest T21 – the Tasmanian Visitor Economy Progress Report shows we are gaining on our ambitious targets with record visitor numbers in 2016 (up seven per cent on the previous year) and a 10 per cent increase in visitor spending.

The innovative Government-Industry partnership aims to increase demand for travel to Tasmania; air and sea access; investment in quality infrastructure; and capability to provide a great Tasmanian experience for our visitors.

The third Progress Report shows significant progress on key initiatives over the last six months including:

  • Increased air capacity by 99,400 new seats into key gateways of Launceston and Hobart;
  • Commenced new projects like the Heritage Landing on the Gordon River; upgrade of Wielangta Road; redevelopment of the Fortescue Bay day use area; and replacement of the Tahune Hut at Frenchman's Cap;
  • Support for the delivery of Destination Action Plan (DAP) priorities through the DAP-Visitor Engagement Fund;
  • Investment of $1.5 million to deliver two domestic marketing campaigns including #TassieStyle and Go Behind the Scenery IX campaign; and
  • Tasmanian tourism operators won five gold, seven silver and two bronze awards at the Qantas tourism awards (the most of any state or territory).

We will continue to strongly back tourism as one of our greatest competitive strengths which is why the State Budget will include $11 million to stimulate more demand for leisure travel to Tasmania; $3.2 million to establish Drysdale as a Centre of Excellence; and $1.7 million to further progress the Visitor Engagement Strategy, Workforce Development and Destination Action Plans.

View a copy of the progress report here: