More Ambassadors to spruik Tasmania

Elise Archer, Speaker of the House of Assembly
Liberal Member for Denison

26 June 2017

The State Government strongly supports our booming visitor economy and is capitalising on unprecedented interest in the State to grow the business events sector.

Today I welcomed four new experts to the Business Events Tasmania (BET) Ambassador's Program to help create even more demand.

BET Ambassadors champion the State and use their global network, knowledge and expertise to help secure national and international conferences for Tasmania. The new Ambassadors are:

  • Karen Rees, the Tasmanian Polar Network;
  • Irene Penesis, the Australian Maritime College;
  • Gretta Pecl, the Institute for Marine and Antarctic Studies; and
  • David Armstrong, AK Consultants (agricultural and natural resource consultant).

In total there are 12 Ambassadors who bring expertise and their own network groups in maritime research, science communication and marketing, agribusiness, forestry and other sectors for the benefit of Tasmania.

We are pleased to support BET which, over the last year, generated 233 bids and converted 97 bid wins with an estimated future worth of $44 million.  The Ambassador Program has secured 14 national and international business events over the next three years while the ‘Local Hosts' (also part of the Program) secured 12 events.

In 2016 more than 36,000 delegates came to Tasmania for a conference and more than 206,000 room nights were attributed to those gatherings.

Tasmania's visitor economy continues to boom with figures released yesterday confirming we have notched up another record-breaking year, and that all regions of the State are benefiting.

Our strong support for the Tasmanian visitor economy continues with a $37 million investment through the State Budget 2017-18 to build on unprecedented tourism growth, which supports local businesses and jobs right around the State.