Online Marketing

These days, marketing your product online is a must.

Discover Tasmania website

Tourism Tasmania manages Tasmania's official travel website - Discover Tasmania. As well as provide detailed information on Tasmania's tourism experiences, the website lists all Tasmanian tourism businesses subscribed to the ATDW-Online national tourism product database.

The Discover Tasmania website receives over 2 million visits a year and provides extensive information on Tasmanian tourism businesses including accommodation, attractions, food and drink, events, tours and hire services.

Tasmanian tourism operators listed with ATDW-Online automatically receive a free listing on Discover Tasmania - as well as around 50 other travel websites across Australia.


The ATDW-Online database contains extensive information on Australian tourism products including accommodation, attractions, tours and hire. Operators included in the database automatically receive a free listing on the Discover Tasmania website and other local and national websites as well as in Travelways print magazine.

ATDW-Online is owned by all Australian states and territories and used by major travel distributors to source product information for their travel websites.

For more information see ATDW-Online.

Hosting your own website

To succeed in today's market you will need an effective website detailing your business, booking capabilities (if applicable) and your contact details (including an email address). Once you have your business listed in the ATDW Online database, your product will be listed free of charge on the Discover Tasmania website with a direct link to your own website.

Digital marketing - training

To learn how to take advantage of the many opportunities available using digital sales and marketing you can register your expression of interest for the Digital Ready Program via Business Tasmania, telephone 1800 440 026 or email