TassieStyle - Summer Engagement Program
Following the success of the inaugural summer advocacy campaign, Tourism Tasmania is reactivating #TassieStyle with a renewed creative expression for the 2017-18 season.
Research shows that word of mouth is a powerful way to promote Tasmania. With almost 250,000 visitors last summer and the same expected again this year, the campaign is crafted to harness this potential advocacy and encourage visitors to share their distinctly Tasmanian experiences with friends, family and followers all over the globe.
Whenever a visitor or local does something distinctly Tasmanian, we want them to share their Tassie experience on Instagram.
It's whatever you want it to be – an experience that is distinctly Tasmanian and shows off to the world just how unique and exciting Tassie can be.
- The only person on one of the world’s best beaches
- Collecting groceries from the road side honesty box
- Having a friendly wombat drop in on your picnic
- Keeping beer chilled in the stream while riding world renowned mountain-bike trails
- It’s the middle of summer and you’re in a puffer jacket and beanie
Whether it's food, culture, adventure or just a day at the beach, you can do it #TassieStyle…
Visitors sharing their experiences using #TassieStyle will be in the running to win one of three $7,500 Tasmanian travel vouchers or a weekly $500 travel voucher from TasVacations. All your visitors or customers have to do is snap a photo or video and share it to Instagram with the #TassieStyle hashtag and a caption describing how the post reflects their ‘Tassie Style’. Entries will be judged on their originality and creativity with winners of weekly prizes announced from 27 December 2017 and the winners of the three major prizes of a Tasmanian holiday vouchers announced on 24 April 2018.
Who can enter?
The competition is open to Australian mainland residents and Tasmanian locals alike, aged 18 years and over. Operators can also enter – just post it to your public, personal Instagram account, not your business account, to be a valid entry. For details see the full terms and conditions on the campaign microsite.
What industry can do?
As the main point of contact, you're in the best position to encourage your visitors to get involved and share their experiences on Instagram. Campaign material is available to download via the industry toolkit to promote the campaign to your guests, customers and clients. Downloads include a digital banner for your website and e-newsletter, Facebook cover image, printable A4 posters and example text for online use. We will be working with gateway partners, major events and Tasmania's tourism organisations to get the word out – but need your support too!
Benefits for your business
#TassieStyle is a great way for operators to gain widespread exposure of their product and region to a large domestic audience of potential customers and increase sales. Encouraging travellers to share their experiences gives operators the potential to have their product seen by hundreds of thousands of future consumers. More shares means more exposure and more exposure means more potential visitors. So we’d love you to get involved, share with your staff, friends and encourage your guests to share their experiences on Instagram using the hashtag - #TassieStyle.
That's all there is to it.
Cost to participate
Best of all, there's no cost to participate. Simply download the material here, put up the posters, promote on your social media channels and tell your customers and networks.
Download a selection of free digital and print campaign.
Frequently Asked Questions
For further information on our #TassieStyle summer engagement program email email@example.com.