Growing a tourism and hospitality workforce

Through the T21 partnership, the Tasmanian Government, TICT and THA are launching three initiatives aimed at growing our workforce for summer but also with an eye to the longer term to address some of the challenges the tourism and hospitality industries face in attracting and retaining staff.

The three initiatives include:

A ‘one stop shop’ online portal for jobs, training and employer resources – it’s free to load jobs, connects jobseekers with jobs and training, and showcases our industry and career pathways



Tasmanian Tourism and Hospitality Jobs is a free, fast, and easy way for Tasmanian tourism and hospitality businesses to connect with potential new employees.

The jobs portal makes it easy to attract the right person for a job. Role description templates are provided and the copy and paste function makes it easy to upload job adverts onto the jobs portal.

Employers can also advertise positions using the Job Beacon function that allows them to print and display a poster that contains all the information about the job. It’s QR coded so jobseekers can use their smartphones to access the full position description and apply directly online.

Find out more at www.tastourismandhospitalityjobs.com.au

Marketing campaign

A new digital and radio marketing campaign will target Tasmanians who are under 25 – just left school, late school years or maybe looking for the gap year that they can’t take overseas.

We know early retirees also want valuable work but not a full-time job, and a print and digital campaign will target these locals to share their experience and skills supporting our tourism and hospitality businesses.

The campaign will be the call to action for the new one stop shop portal for all industry jobs and training.

The campaign commenced mid-November 2021 and will run through summer.

Industry short courses

Critical skills gaps are being filled by short course industry training, delivered by our new industry-owned training organisation VXT, to support the new workforce.

The short courses are designed to quickly upskill employees and can assist employers to speed up the onboarding process for new hires. Course fees start from $80 a person.

Visit www.vxt.org.au or call 0497 473 848 to find out more.

The Summer Workforce Project has received grant funding from the Australian Government under the Recovery for Regional Tourism program, an initiative of the $1 billion COVID-19 Relief and Recovery Fund.