Get involved in Tourism Tasmania activity
Make Yourself At Home campaign
Make Yourself At Home is a campaign developed by Tourism Tasmania to encourage Tasmanians to holiday at home safely, and support the local tourism industry while traditional interstate and international markets are not available.
Our demand priorities
Tourism Tasmania will focus on supporting the rebuild of Tasmania’s visitor economy and ensure demand for travel to the state supports our efforts to restore important air and sea access to Tasmania.
- Encourage Tasmanians to explore our state and support our local tourism and hospitality businesses: Make Yourself at Home is encouraging Tasmanians to travel around their own backyard and explore for day trips, weekends and longer periods.
- Increase our presence in the domestic marketplace: Our interstate marketing program continues to build interest in our state prior to the borders reopening.
- Tasmania as a world leading road trip destination: Our state is the perfect touring destination and this style of travel will be seen more than ever as a safe travel option. We know these travellers stay longer and spend more in regional communities and our touring strategy will position the state as a premier destination in the mind of these consumers. Find out more about Tasmania’s drive journeys.
- Unordinary Adventures: The Unordinary Adventures program targets travellers who are passionate about walking, golf, fly fishing and mountain biking to pursue their passion by holidaying in Tasmania.
Tourism Tasmania has produced TasTalk...the Movie, to keep Tasmania top of mind with the travel trade and keep travel sellers connected with the state so they can share their knowledge with clients when it’s safe to visit again.
TasTalk...the Movie is a trade training initiative that will be used on an ongoing basis to promote Tasmania to travel trade in Tourism Tasmania’s domestic and global target markets. It is available to view on YouTube if you are interested in learning about other tourism products and experiences in your region.