Head of Conversion and Global Operations

Cathryn Carey


T: +61 (3) 6165 5334
E: reception@tourism.tas.gov.au

Position profile

Cathryn (Cat) manages our global program focussed on converting the growing awareness and appeal of Tasmania into travel sales and bookings. Her team actively engages with trade partners including airlines, retail travel chains, travel wholesale companies, inbound tour operators and online travel agents through cooperative marketing campaigns, specialist training and educational programs. The team includes international in-market representatives who work with Tourism Australia, international airlines, industry partners and local international-ready tourism operators to deliver marketing programs that educate, build greater awareness of Tasmania and create more sales. This includes participation in sales missions, exchanges and media and trade focussed events that promote the state and build stronger business connections.

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