Head of Brand and Content
T: +61 (3) 6165 5268
Lindene leads the development and optimisation of Tourism Tasmania’s brand strategy and the associated messaging that positively differentiates Tasmania from other destinations. This involves delivering the creative expression and execution of the brand in market by enabling others to develop appropriate content and creating brand-aligned content and creative assets for use across channels to deliver the right message at the right time. The team also manages and maintains a content hub of high quality, brand-aligned assets for use within Tourism Tasmania and by other government agencies, media, the tourism and hospitality industry, and community.