Manager Research and Insights
T: +61 (3) 6165 5299
Allison manages Tourism Tasmania's market and visitor research program. The program provides high-level research analysis, insights, advice and guidance to Tourism Tasmania to support the development of effective marketing strategies and plans. The program incorporates interstate and international market research, visitor tracking, campaign tracking, aviation and market intelligence. As well as assessing the performance of Tourism Tasmania’s marketing initiatives, the team provides critical insights into consumer behaviour, market trends and destination insights. It also provides relevant data to Tourism Tasmania's internal business teams, government agencies and other businesses.