Want to know what people think of Tasmania? Ever wondered how they hear about us or why they visit?
The Tourism Info Monitor (TIM) is a market research tool used by Tourism Tasmania to monitor the state's tourism performance and gain a deeper understanding of potential interstate visitors to Tasmania.
Tourism Tasmania publishes quarterly reports on the results of the survey to help tourism operators with their marketing and business decisions.
TIM is based on a regular monthly survey of around 500 Australian travellers who have travelled in the past 12 months or who intend to travel in the next 12 months.
Conducted by global research specialist TNS, the survey uses current market information rather than historical data. As a result, TIM provides a regular snapshot of changes in the characteristics, behaviours, perceptions, motivations and intentions of travelling Australians and in particular those who are considering travel to Tasmania.
Information gained through TIM includes:
TIM also identifies the activities Australian travellers enjoy when on holiday - particularly those considering travel to Tasmania - as well as how far in advance Australian travellers plan their trips, their decision-making triggers, and how Tasmania rates against a select range of important holiday features.