Tourism Info Monitor - TIM

Want to know what people think of Tasmania? Ever wondered how they hear about us or why they visit? The Tourism Info Monitor (TIM) is a market research tool used by Tourism Tasmania to monitor the state's tourism performance and gain a deeper understanding of potential interstate visitors to Tasmania.

Quarterly reports

Tourism Tasmania publishes quarterly reports on the results of the survey to help tourism operators with their marketing and business decisions.

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About TIM

TIM is based on a regular monthly survey of around 500 Australian travellers who have travelled in the past 12 months or who intend to travel in the next 12 months.

Conducted by global research specialist TNS, the survey uses current market information rather than historical data. As a result, TIM provides a regular snapshot of changes in the characteristics, behaviours, perceptions, motivations and intentions of travelling Australians and in particular those  who are considering travel to Tasmania.

Information gained through TIM includes:

  • How travellers perceive Tasmania as a travel destination, compared with other Australian states and territories
  • Travellers' level of advertising awareness about Tasmania and how they receive and source their travel information
  • Who is considering travel to Tasmania in the next 12 months and the next two to three years.

TIM also identifies the activities Australian travellers enjoy when on holiday - particularly those considering travel to Tasmania - as well as how far in advance Australian travellers plan their trips, their decision-making triggers, and how Tasmania rates against a select range of important  holiday features.