Strategic Scan 2012Strategic Scan 2012

Tourism Tasmania has released Strategic Scan 2012, a report on the economic forces and market conditions impacting on Tasmania's tourism industry. The report is based on economic data gathered over the past five years and assesses the state of the industry, now and into the future.

The report identifies the strengths and weaknesses of Tasmania's tourism industry and the opportunities and threats it faces as well as findings from an analysis of key markets on the nature of demand, capacity factors and emerging trends.

The insights gained through the Strategic Scan 2012 underpin current recommendations within Tourism Tasmania and provide important input into the development of Tourism Tasmania's current marketing strategy and investment decisions.

Strategic Scan 2012 [PDF 1.5MB]