Asia Engagement Marketing StrategyAsia Engagement Marketing Strategy 2016-2020

Tourism Tasmania's Asia Engagement Strategy 2016-2020 identifies the priority markets for Tourism Tasmania and outlines the most effective approach for each market.

It also includes an examination of leisure visitor arrivals to Australia and growth rates, as well as the broader travel environment and visitor demographics for each market.

Asia Engagement Marketing Strategy 2016-2020 [PDF 1MB]