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Annual Report 2015-16

Annual Report 2015-2016

Tourism Tasmania's Annual Report 2015-16 details Tourism Tasmania's performance during the year in review, describes the activities that shaped and contributed to that performance, explains how Tourism Tasmania has achieved its stated targets within budget and provides a comprehensive financial report.

Contents

Submission to the Minister

About Us

Statement of Corporate Intent

T21 - Tasmanian Visitor Economy Strategy

Our Focus

Chairperson's report

Chief Executive Officer's Report

Board of Directors

Access 2020

Visitors to Tasmania

Summary of major activities

Brand marketing

Content

Brand advocacy

Partnering for Conversion

Stakeholder engagement

List of publications

Statutory information

Financial Statements

ISSN: 1836-2966

Photographic acknowledgments: Tourism Tasmania © All rights reserved. Tourism Tasmania and Rob Burnett, Paul Fleming, Daniel Tran, Pete Harmsen, Hype TV, Adam Gibson, Sean Scott, Alistair Bett and Saige Dingamanse (XSA).

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