Social media

Tourism Tasmania aims to generate positive conversations about Tasmania across social media platforms including Facebook, Instagram and Twitter.

We mainly share user-generated content (other people's online content) to tell Tasmania’s story - images, videos and words by locals and visitors whose experiences of our island will inspire others to visit.

Tourism Tasmania's Facebook page showcases inspirational images, experiences and information from across Tasmania and is an important platform for engaging with Tasmania’s visitors and advocates.

Our Instagram profile displays images from around the state chosen from Instagram users who tag their posts with #discovertasmania.

Our consumer Twitter account shares timely news, photos, facts, events and updates about Tasmania.

Tourism Tasmania also maintains a corporate Twitter account to share news and updates relevant to Tasmania’s tourism industry and its stakeholders.

How to get involved

Tourism Tasmania's social media platforms are a great way for locals and visitors to share Tasmanian experiences, and for operators to promote their businesses.  We look for stories and images that will inspire people to visit Tasmania, and you don’t have to be a professional to participate.

Facebook: Use Facebook to upload images from your business’s Facebook page to the wall of the Discover Tasmania Facebook page and actively participate in conversations on our posts.

Instagram: Include the hashtag #discovertasmania on your posts for the opportunity to be featured on the @Tasmania account. If your image is re-posted, feel free to join the conversation by replying to comments and providing some background on the experience.

Twitter: Include the hashtag #discovertasmania or the tag @tasmania when tweeting information or images that might be of interest to Tasmania’s visitors.

Photos posted on social media and tagged with #discovertasmania may be re-posted by Tourism Tasmania on any of our social media platforms, but we will not distribute them through channels other than social media unless we have permission.

Further information

For further information email