Marketing Campaigns

Tourism Tasmania works to keep Tasmania in market 10 out of 12 months of the year.

Save a Mainlander (April 2012)

• Save a Mainlander

 'There's a place...' promotion

• Phase 3: There's a place... (Autumn 2012)
• Phase 2: There's a place... (Spring 2011)
  
• Phase 1: There's a place... (Autumn-Winter 2011)
  

Related information

• Marketing assistance for operators
• Industry partnership case studies
• How we put together a major marketing campaign [PDF 42KB]
• Target audiences
• Tasmania's competitive advantage - Motivations research 2011

Previous Marketing 2011

• Gourmet Farmer TV series: December 2010 - February 2011
• 'There's a place...' March - May 2011
• Lumina - intrastate: May - July 2011
• Advertising around Gourmet Farmer TV series 2: August 2011
• 'There's a place...' August - September 2011
  

Updated 10 February 2012