Tourism Fast Facts

The following is a quick guide to visitation to Tasmania and tourism's contribution to the Tasmanian economy.

Contribution to the Tasmanian economy

  • Tourism in Tasmania directly and indirectly contributes around $2.55 billion or 9.9 per cent to Gross State Product (GSP) - the highest in Australia.
  • Tourism directly contributes $1.17 billion or about 4.6 per cent to Tasmania's Gross Product.
  • Tourism directly and indirectly supports around 36 700 jobs in Tasmania or about 15.3 per cent of total Tasmanian employment - higher than the national average and the highest in the country.

Visitors to Tasmania

  • A total of 1.24 million (1,236,400) people visited Tasmania on scheduled air and sea services during the year ending December 2016, not including cruise ships.
  • These visitors spent a total of 10.66 million nights in Tasmania, at an average length of stay per visitor of 8.6 nights.
  • Visitors spent a total of $2.15 billion on accommodation, attractions, tours, transport and other good and services during this period.
  • Out of the total number of visitors, an estimated 608,300 people visited Tasmania for a holiday, 327,300 came to visit friends or relatives, 198,600 were travelling for business reasons and 36,500 visited Tasmania to attend a conference or convention.

More information

For more data on Tasmania's tourism industry see our Tourism Fast Facts [PDF 183KB]

See also Industry accolades

March 2017