MontageImproving Your Promotional Material

Accessibility is not only about bricks, mortar and facilities. Ensuring your promotional materials are accessible and that you provide information helpful to consumers with access issues is also important.

These resources will help you improve the effectiveness of your brochures, websites and other promotional material.

Written material

Make sure that all information is easy to use by everyone.

Website accessibility

The Internet gives people with access needs the:

  • opportunity to access information and services easily
  • ability to participate in community life without fear of discrimination.

The websites listed below will help you make your website more accessible. These guidelines are easiest to implement when designing and building your website.

Mobility maps

Before deciding whether to visit an area, people with access needs will look for as much information about the area as they can. For example, they may consider accessible parking, toilets, usable paths of travel and the distances between attractions and facilities. Mobility maps showing this information are useful for town centres, shopping districts, resorts, and large attractions.

 * Courtesy of The Independent Living Centre WA.

** Courtesy of LaTrobe City Council (VIC)

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