Montage with man in wheelchair beside lakeAccessible Tourism

Why bother with access?

It extends demand for your business.

People with access requirements provide a significant opportunity for businesses that have accessible environments.

Did you know that one in five Australians has difficulty accessing cafes, restaurants, activities, resorts and accommodation?

Or  that almost four million Australians have access requirements or other disability?

There are also those with temporary disabilities resulting from sports injuries and medical conditions, seniors with mobility issues and families with young children in prams.

Access is good for business because an accessible business is used by more people more often – simply because it is easier to get to and easier  to use. As a result, visitors can stay longer, spend more, and are more likely to return with friends and family.

You can also use the fact that your business is accessible as a valuable promotional tool.

By making your  experience appealing to this large group of people, businesses can increase the size of their market as well as maintain a competitive edge over their competitors.

People with access requirements include:

  • people with young children in prams
  • seniors with mobility requirements
  • people with permanent or temporary disabilities.

Their access needs may include:

  • Physical/mobility
  • Hearing
  • Vision
  • Cognitive.

It’s not about being right or wrong, but being aware of what you can offer. And it’s about doing it well!

About this toolkit

This toolkit is a product of the Alpine Accessible Tourism Project. Disabled WinterSport Australia (DWA) produced the toolkit with the aim of developing Australia's alpine area as a leading year-round tourism destination for people with mobility, vision and hearing impairments.

Although originally designed for tourism providers in alpine regions, the toolkit is nevertheless a valuable resource for all tourism operators. It provides important information to help operators expand and reach out to this largely untapped market.

In the toolkit you'll find  fact sheets, tips, tools, techniques and reference websites to help you assess, develop and market your products and services more effectively.