Tourism Tasmania offers a range of programs and services to the Tasmanian tourism industry as well as provides support and funding to tourism associations and groups.
Tourism Tasmania conducts targeted promotions and marketing activities throughout the year to promote Tasmania as a destination in domestic and international markets as well as help connect potential customers with Tasmanian businesses.
Domestic promotions and marketing activities include print, digital, cinema and television advertisements, advertorials, trade shows, public relations, and media articles and programs. Tourism Tasmania also has an online presence through social media and its consumer website www.discovertasmania.com.au.
Tourism Tasmania also promotes Tasmania and its tourism experiences in selected international markets through co-operative marketing campaigns and promotions with international partners including airlines, tour operators, wholesalers, inbound tour operators, in-market trade partners and Tourism Australia.
Tourism Tasmania's Visiting Influencers Program supports visits to Tasmania by traditional media from targeted national and international markets to experience what Tasmania offers and to publish positive editorial, blogs and media stories about their experience.
Tourism Tasmania works with travel wholesalers and retailers to improve their knowledge and understanding of Tasmania and Tasmanian tourism experiences. Tourism Tasmania also manages a program of activities to inform and help wholesalers and retailers up-sell and extend people's visits.
Tourism Tasmania's visual library contains images and videos available to tourism businesses for use in their own marketing and promotion. See more on the Visual Library.
Tourism Tasmania collects and analyses research on visitors to Tasmania and on our visitor markets. The Tasmanian Visitor Survey (TVS), managed by Tourism Tasmania, is a comprehensive survey of visitors to Tasmania. Tourism Tasmania also publishes research on consumer behaviour and market trends. See Research.
Tourism Tasmania helps tourism businesses and those with an interest in tourism stay up-to-date with what's happening in Tasmania's tourism industry. Tourism Talk, Tourism Tasmania's free newsletter for industry, provides the latest tourism industry news, upcoming marketing opportunities, information on workshops and seminars, the latest visitor statistics and more. To subscribe, see Tourism Talk. Tourism Tasmania also sends Industry Advisories to all businesses listed in the ATDW-Online tourism database.